How do I insert a node at the beginning of a linked list?

What is wrong with addAtBegin? The list seems to be correct after assigning the newly created node to start, but when control returns t开发者_JAVA百科o main, the new value is not saved.

typedef struct node
{
    int data;
    struct node *link;
}node;

node* createList(int data)
{
    node *tempNode=(node*)malloc(sizeof(node));
    tempNode->data=data;
    tempNode->link=NULL;
    return tempNode;
}

void addAtBegin(node *start,int data)
{
    node *addedNode=(node *)malloc(sizeof(node));
    addedNode->data=data;
    addedNode->link=(start==NULL)?NULL:start;
    start=addedNode;
}

void displayNodes(node *start)
{
    node *startCopy=start;
    while(startCopy!=NULL)
    {
        printf("%d\t",startCopy->data);
        startCopy=startCopy->link;
    }
    printf("\n");
}

int main( )
{   
    node *start=createList(2);
    addAtBegin(start,1);
    displayNodes(start);
    return 0;
}

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Looks like another list question to me, with the same answer as most of them - start should be a pointer to a pointer.