Tracking Clicks on a Link

I have my ad placement engine working on my website, but it only records impressions, and I have to infer clicks through a pretty convoluted redirect process. Is th开发者_StackOverflow社区ere a way to simply figure out when a certain link is being clicked?

If you have Google Analytics enabled on your site, you can use that to track the click events. I blogged a while back about it here: http://enterpriseyness.com/2010/08/custom-event-tracking-with-google-analytics/